Men in Mind for Primary Care Launch

Health Systems Portfolio
05/08/2026
Men in MindGrown by the Movember Institute
Lucy Beardall
Today's MC
Lucy Beardall
National Program Manager - Men in Mind
Agenda
  1. 01The StoryBen Rogers
  2. 02The WorkLucy Beardall
  3. 03The CourseTom Stiller
  4. 04The MissionLucy Beardall
  5. 05The FunPaige Siracusa
Acknowledgement of Country
Movember acknowledges the Traditional Custodians of Country throughout Australia. We recognise the continuing connection to land, waters, community and culture and the enduring knowledge systems of health, healing and care. We pay our respect to Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
Men in MindGrown by the Movember Institute
Launch Event
2026
A man sitting alone in a GP waiting room
01
The Story
Ben Rogers
The Journey

How we got here

Early 2020
A practice nurse at a desk with a patient
02
The Work
Lucy Beardall
thank-you film — drop assets/thanks-collective-mind.mp4
A man in conversation with a nurse
03
The Course
Tom Stiller
meninmind.movember.com
website walk-through — drop assets/website-demo.mp4
The course · GP Part 1
desktop capture — drop assets/course-demo-desktop.mp4
mobile capture — drop assets/course-demo-mobile.mp4
A GP calling a patient in from the waiting room
04
The Mission
Lucy Beardall
Available now

Share & complete the course today!

Available to all staff on the Growth Hub – right now!
01
Scan the code to enrol.
Point your phone camera at it — no app needed.
02
Pick your stream
Choose the course you're interested in.
03
Work through at your pace
Three parts. Stop and pick it up whenever you like.
04
Share it with your network
Marketing campaign is now live! Give us a repost on LinkedIn!
Enrol now
QR code to the Men in Mind courses
growth-hub.movember.com
Free · accredited · works on any device
05
The Fun
Paige Siracusa
Backpack of Bricks
Game demo
drop assets/bob-demo.mp4

Manage Your Backpack!

Tricky brick
A norm that weighs you down. Swat it away.
Healthy brick
Green glow. A healthy message, so let it in.
Gold brick rare
Let it in for a big score bonus.
Horror brick rare
Heavy and tricky. Swat it, or it costs you.
Ultimate brick rare
Rainbow glow. Let it in for a power-up — don't swat it!
Ult Recharge rare
Blue glow. Let it in and your ultimate comes back — don't swat it!
Backpack of Bricks
Play now — on your phone
QR code to the Backpack of Bricks game
bob-simulator-mim.netlify.app
No login. No install. Pick a character and go.
Play with your phone sounds on, it’s so much better with sound!
The bricks are the norms the course teaches you to spot. This is that content, played.
01
Swat the unhealthy bricks
Restrictive norms fly at the pack. Swipe to swat them before they land.
02
Let the healthy ones in
“Ask for help.” “It's ok to cry.” Those you want in the pack — swatting one costs you.
03
The bricks will speed up!
Keep your backpack from filling up for as long as you can!
04
Deploy your ultimate ability!
Use the power ups! Watch for rare bricks!
Thank you
That's Men in Mind for Primary Care.
Men in MindGrown by the Movember Institute
learning@movember.com
meninmind.movember.com
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